Hassle-Free Investment

By investing in CROSS Celesta Nusa Penida, you gain access to an opportunity to participate in a hospitality property development within Bali’s booming luxury market.

With an 80-year lease on one of 145 exclusive land lots (98 sqm–343 sqm), your investment is supported by a fully managed leaseback model. Your land will be developed into a world-class resort operated by Sono Hotels & Resorts, ensuring hassle-free, passive income.

 

Why CROSS CELESTA Stands Out?

First-Mover Advantage: Positioned in Nusa Penida, a rapidly growing alternative to over developed Bali hotspots.

Unique Value Proposition: Combines high-end hospitality with a commitment to sustainability

Backed by CROSS Hotels and Resorts’ operational expertise, ensuring consistent revenue generation and brand reliability.

Balanced Pricing with minimum stay: Competitive room rates (US$250–US$300) attract both mid-range and affluent travellers, with recommended min. stay – 2 days, maximizing occupancy and revenue.

Combines high cash yields (up to 23% annually) with unrealised asset growth (6% annually), offering over 240% total annual management return over 10 years.

The property will be annually reviewed by a leading international auditing firm to ensure full transparency in income distribution for retail investors.

Income Distribution from the Net Profit of Resort Operations.

No Further upkeep, maintenance or hidden fees

 

TAILORED INVESTMENT TIERS, BUILT FOR LONG-TERM VALUE​

Our investment model is structured into three distinct tiers – Foundation, Lifestyle, and Legacy- starting from IDR 1.023B (excl. VAT). This tiered approach is designed to make CROSS Celesta accessible to a broader range of investors while maintaining a clear pathway toward scalability and long-term value creation.

Each tier offers progressively enhanced benefits, including income participation and complimentary annual stays, aligning commitment with reward.

All investments are supported by an 80-year lease and a fully managed leaseback structure, providing transparency and eliminating direct operational or maintenance responsibilities for investors.

Income is derived from multiple revenue streams- room nights, food and beverage, spa, events, and curated guest experiences-with profit distributed annually. The resort’s financial performance is reviewed annually by an independent international auditing firm to support financial clarity and investor confidence.

Choose the tier that aligns with your investment objectives and join a community of investors who value purpose, performance, and long term impact.

TIER 1 – ONLY 39 units left!

Foundation

IDR1,023B* | ≈US$61K*

Financial Management Returns:

  • Land Lot area: 98 sqm
  • Average Projected Income: 15% per year
  • Free stay: 5 nights per year (non-cumulative)
  • Minimum Committed Returns – 4% per year

CROSS Hotels Perks:

  • 10% on top discount + 10% off advance purchase.
  • Dining discount: 10% off food (excludes in-room dining).
  • Spa discount: 10%.
  • Free breakfast for up to two children under 12.
  • Priority room upgrades and late check-out (subject to availability).
  • All additional perks tailored to members in a specific location

*EXCLUDING VAT

TIER 2 – ONLY 25 units left!

Lifestyle

IDR 1,552B* | ≈US$93K*

Financial Management Returns:

  • Land Lot area: 147 sqm
  • Average Projected Income: 16% per year
  • Free stay: 7 nights per year (non-cumulative)
  • Minimum Committed Returns​ – 6% per year

CROSS Hotels Perks:

  • VIP Service
  • 10% on top discount + 10% off advance purchase.
  • Dining discount: 10% off food (excludes in-room dining).
  • Spa discount: 10%.
  • Free breakfast for up to two children under 12.
  • Priority room upgrades and late check-out (subject to availability).
  • All additional perks tailored to members in a specific location

*EXCLUDING VAT

TIER 3 – ONLY 4 units left!

Legacy

IDR 3,565B* | ≈US$213K*

Financial Management Returns:

  • Land Lot area: 342 sqm
  • Average Projected Income: 16% per year
  • Free stay: 10 nights per year (non-cumulative)
  • Minimum Committed Returns – 8% per year

CROSS Hotels Perks:

  • VIP Service
  • 10% on top discount + 10% off advance purchase.
  • Dining discount: 10% off food (excludes in-room dining).
  • Spa discount: 10%.
  • Free breakfast for up to two children under 12.
  • Priority room upgrades and late check-out (subject to availability).
  • All additional perks tailored to members in aspecific location

*EXCLUDING VAT

Why Invest With Us?

A Strategic Investment in Nusa Penida

  • Committed Annual Returns – Earn 4-8% per year, backed by a proven hospitality model.
  • Projected Annual Returns – 15% on average (after income tax), maximising your investment’s earning potential.
  • 80-Year Long Lease – Secure one of 145 exclusive land lots, ranging from 98m² to 343m².
  • Lease/Leaseback Agreement – Your land will be developed into a fully managed luxury resort, ensuring hassle-free income.
  • Exclusive Investor Perks – Enjoy 5-10 complimentary nights at the resort every year for 80 years
  • World-Class Management – Operated by SONO Hotels and Resorts. a globally World Class Services.
  • VIP Benefits – Gain access to additional investor perks and exclusive privileges

The world of luxury hospitality is changing. Today’s travellers are no longer seeking just five-star hotels. They want experiences, connection, and meaningful escapes—and they are willing to pay a premium for it.

Yet, Nusa Penida, one of Southeast Asia’s most spectacular destinations, has been overlooked.

There is a clear gap in the market.
And CROSS Celesta Nusa Penida is here to fill it.

CROSS Celesta Nusa Penida is crafted for exclusivity—in collaboration with pioneers of sustainable design, Escape Nomade, Swarna Hutama Loka (SHL) and BRUDER Indonesia, leaders in construction, project management and engineering. Every element is designed to preserve and celebrate the natural beauty of Nusa Penida.

This project is the future of regenerative hospitality, and we welcome you to join our project as one of our early investors to support and share this vision.

FAQ

We know you may have questions, and we’re here to help! Below, you’ll find answers to some of the most common inquiries about CROSS Celesta Nusa Penida. If you don’t see what you’re looking for, feel free to contact us. 

What kind of ownership structure is offered?

The investment is based on an 80-year long lease structure combined with a lease-back agreement. Investors lease one of the 145 exclusive plots, which is then developed into a luxury tented villa resort operated by Sono Hotels & Resorts. This ensures fully managed operations and passive income

How is the investor income generated and distributed?

Investor income is derived from the net profit of the entire resort, not just room revenue. This includes revenue from accommodations, dining, wellness, weddings, and curated experiences. Annual profit is distributed to investors transparently, and all financials are reviewed by an international auditing firm.

What is the commited income and how does it work?

Each tier comes with a minimum commited annual income ranging from 4% to 8%, depending on the investment level. This is the baseline income investors receive regardless of operational performance, offering added financial security.

Are there additional fees such as maintenance or service charges?

No. All ongoing operational, maintenance, and service costs are covered within the leaseback model. There are no hidden fees, and investors are not responsible for any future upkeep.

How often is income paid and in what currency?

Investor income is calculated annually and distributed once per year. All returns are paid in IDR (Indonesian Rupiah), in accordance with local regulations.

Do investors get personal use of the resort?

Yes. Depending on the investment tier, investors receive up to 10 nights of complimentary stay at CROSS Celesta every year, for the full duration of the 80-year lease. Additional perks include room upgrades, spa and dining discounts, and exclusive access to CROSS Hotels & Resorts properties.

Can the value of my lease increase over time?

Yes. The value of your lease increases as the resort develops, opens, and begins generating returns. Investors also benefit from unrealized capital gains tied to land appreciation and brand positioning in the luxury market.

Is this a timeshare model?

No, this is not a timeshare. You are securing long-term leasehold rights to a specific land plot, which is then developed into a fully managed villa under a lease-back framework. You benefit from ownership-secured passive income, not a rotating usage schedule.

Who is the developer and who manages the resort?

PT Bali Penida Jaya is the Indonesian-based development company behind CROSS Celesta. They oversee land acquisition, construction, and investor relations. CROSS Hotels & Resorts, part of the SONO, is the appointed hospitality management company—responsible for operating the resort and maximising investor returns. CROSS Hotels and Resorts is not the developer, but a globally recognised operator with deep experience in Southeast Asia’s luxury hospitality market.

When does the resort open, and when do investors start receiving income?

CROSS Celesta Nusa Penida is scheduled to open in Q4 2027. Investor income distributions begin 12 months after the official opening, ensuring a full year of stabilized operations before profit sharing starts. This approach ensures transparency, accuracy in performance-based returns, and a clear financial timeline for all investors.

What are the tax obligations for Bali investment income?

Foreign investors, whether individuals or entities who generate income from Bali, Indonesian sources (e.g. rental income, dividends, royalties, or interest), are subject to Indonesian withholding tax under Article 26 of the Income Tax Law. This law stipulates a 20% final withholding tax on gross income earned by non-resident taxpayers.

This tax applies regardless of whether the income is repatriated or retained abroad. However, the withholding rate may be reduced if the investor is a resident of a country with a Double Tax Agreement (DTA) with Indonesia and the requirements are fulfilled.

The applicable withholding tax may be reduced if the investor holds an Indonesian Tax ID (NPWP), typically obtained through establishing a foreign-owned entity. Explore the detailed tax implications and structuring options below.

How is rental income from Indonesian property taxed?

Rental income from Indonesian real estate may fall under two different tax treatments:

  • Final Income Tax (PPh Final): Applicable when rental payments are made by an Indonesian tax resident and reported locally. This is typically subject to a 10% final tax on gross income.
  • Withholding Tax (PPh 26): Where proper local reporting is not undertaken, or the payer is a foreign entity, PPh 26 at 20% on gross rental income applies by default.

Key Insight: For non-residents without an Indonesian tax ID (NPWP), the 20% rate is generally applicable unless rental income is channelled through a compliant structure, PT PMA (foreign-owned company) or licensed property agent.

Do I need an NPWP to invest in Bali property?

Not necessarily. Foreign investors may acquire leasehold or other rights via local structures without an NPWP. However, the absence of an NPWP results in higher tax exposure, particularly a 20% withholding rate rather than 10% under domestic final tax regimes.

For operational investments (e.g., running a villa or resort), it is advisable to establish a PT PMA (foreign-owned company) and register for an NPWP to optimise compliance and tax efficiency.

What is an NPWP, and how does it affect foreign investors in Bali?

NPWP (Nomor Pokok Wajib Pajak) is Indonesia’s taxpayer identification number. While not always mandatory, foreign investors can access lower withholding tax rates (e.g., 10% on rental income vs. 20% without NPWP), qualify for local tax schemes, and establish a foreign-owned company (PT PMA). It also supports regulatory compliance for operating businesses in Bali.

Disclaimer:

  • This offering relates to property ownership participation.
  • Prospective participants should conduct independent due diligence.

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Book a call with our team to learn more about investing in CROSS Celesta Nusa Penida


    CROSS Celesta Nusa Penida