We are pleased to share that our operating partner, Cross Hotels & Resorts, one of Southeast Asia’s fastest-growing hospitality brands, has officially joined Sono International Co., Ltd., a leading South Korean hospitality group renowned for innovation, regional expertise, and operational excellence.
The acquisition brings together two complementary leaders in Asian hospitality. Cross Hotels & Resorts’ strengths in lifestyle, wellness, and luxury hospitality align with Sono International’s scale and operational excellence, creating a powerful platform for continued growth across key destinations in Asia. Cross will continue to operate from its Bangkok headquarters, overseeing its existing portfolio and development pipeline while benefiting from Sono’s broader network and resources.
Harry Thaliwal, CEO of Cross Hotels & Resorts, said:
“We are delighted to be joining forces with Sono International, whose regional insight and shared commitment to quality make them a natural fit for our business. This partnership opens new opportunities for innovation and expansion, strengthening our position across key markets while staying true to what makes Cross unique. With Sono’s support, we will continue to enhance our portfolio, deliver outstanding experiences, and drive sustainable growth.”
About Sono International
Sono International Co., Ltd. is one of South Korea’s premier hospitality and leisure groups, operating a diverse portfolio of hotels, resorts, and integrated leisure complexes under the Sono Hotels & Resorts and Sono Belle brands. The company is recognized for its operational excellence, innovation in guest experience, and strong presence across the Korean and broader Asian markets. Its acquisition of Cross Hotels & Resorts marks a strategic expansion into Southeast Asia, further strengthening its position as a regional leader in high-quality, experience-driven hospitality.
About Cross Hotels & Resorts
Headquartered in Bangkok, Cross Hotels & Resorts operates a growing portfolio across Thailand, Indonesia, Vietnam, and Japan, with a collection of lifestyle and luxury brands including Cross, Cross Vibe, Away, Lumen, Cross Collection, and Kaura. The group is known for design-led properties, authentic storytelling, and a commitment to sustainable tourism, offering guests experiences that combine style, culture, and a sense of place.
For CROSS Celesta Nusa Penida, this partnership marks an important milestone. As one of the flagship resorts under the Cross brand in Indonesia, we are thrilled to welcome this new chapter with Sono International. The integration strengthens our position within the wider Asia-Pacific hospitality landscape and enhances brand value, operational resources, and market visibility. For our investors, this means greater regional recognition, long-term stability, and expanded opportunities within a growing cross-border hospitality network.
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